MDC Marketing Services
MDC can work with you on many different levels to meet your marketing needs. Whether you need a simple web page or a full scale marketing program, MDC can help. If you're not sure what you need, Melanie can work with you to devise a strategy and create a marketing plan that's within your budget.
Internet Marketing Services
Website Development
MDC creates an online presence for your company that will give your customers and prospects a positive impression of your company and a reason to buy your products and/or services. MDC can guide you through the entire process from selecting a domain name and hosting company to registering your site with search engines.
The MDC Website Development Process
Most small companies know they need a website, but they don't have the skills necessary to develop content or the time it takes to figure it out. Melanie will meet with you and ask you pertinent questions about your business and create the content for you, saving you time and giving your customers and prospects the information they need to buy your products and/or services.
As part of developing your website, MDC will:
- Create a search-engine-friendly custom design utilizing the latest techniques in Web design
- Create a meaningful tag line that clarifies what your business does and positions your company
- Define and describe your company clearly and concisely
- Identify and articulate the benefits of your company’s products and/or services
- Develop the right content for your site and organize it so it’s easy for your visitors to navigate
- Develop case studies, testimonials, and other tools to give your customers confidence in your company
- Make it easy for your customers to move to the next step in the sales process
- Help you select the right keywords and optimize your site for search engines so prospective customers can find you
Content Development
What is the point of having a beautiful website if it doesn't tell your story? Many small companies overlook this important step and mistakenly believe that they can write content themselves until they sit down to do it. Your company's website is your most important marketing tool and you have about 30 seconds to engage a prospective customer and pull them into your site for more information.
Many web design companies claim to have marketing writers on staff that will create content for you, but do they really? Most of them require you to write a draft for them to edit and expect you to do most of the work. MDC is different. Melanie will meet with you, ask questions about your business, evaluate your company and it's competition, research your industry, and develop the content for you.
If you have a website design you are happy with and don't have the budget for a redesign, you can freshen up your site for a fraction of the cost of a revamp with new content. Search Engines love new content and the more content you have, the better your search engine results will be. Melanie can update your website with new content without breaking your budget.
Website Maintenance
MDC can keep your website fresh and current with by updating it on a regular basis. Melanie will respond to your update needs quickly and inexpensively. MDC's hourly rate is much lower than most web design companies, so why pay more? With an MDC website maintenance program, Melanie will make suggestions for new content to keep your site fresh and current as well as analyze your website results to improve search engine performance.
E-Mail Marketing
Email newsletters and campaigns are a simple inexpensive way to:
- Stay in touch with your customers
- Improve your search engine results
- Establish yourself as an expert in your field
- Drive traffic to your website
MDC can develop a strategy for your email newsletter or campaign that includes list development, design, writing and distribution.
See some examples of e-newsletters Melanie developed for her clients.
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Search Engine Optimization for Small Companies
Search engine optimization is a complicated process with many factors contributing to search results. If you want to guarantee that your company will be on the first page of search results for your product or service, you will need a comprehensive search engine optimization program. These programs take up to a year to implement and cost anywhere from a few hundred to two thousand dollars a month. If your company has the budget for a search engine optimization program, MDC can work with a company that specializes in SEO to make this happen.
For most smaller companies, a full-scale SEO program is out of reach, but there are many things you can do to improve search results without making a huge investment. MDC can design a search-engine-friendly website and develop a simple strategy that will maximize your search engine results as part of the website development process.
For a free consultation about your marketing needs, call Melanie today at 978-921-2650 or send her an email.